Every had one of those moments in life when you are having an exceptional experience? Maybe you’ve just had a great time at a restaurant or purchased a product that seemed to transform your life.
The experience left you feeling elated, calm, assured, taken cared of, euphoric. In that moment in time, all felt right.
I had an experience recently like this. I met up with some long time friends at a restaurant in NYC called Wine 30 for dinner. It was three hours of great food, great service and great company. We laughed. We connected. We reminisced.
The bruschetta melted in your mouth ….
And the wine was delicious! What’s a great meal without great wine, right? 
We definitely felt taken cared of. Mostly we were allowed to enjoy our experience with each other while the staffed worked seamlessly behind the scenes to ensure that all other matters were done to the best of their abilities.
It’s no wonder when OpenTable (the service I used to create my reservation) emailed me requesting my feedback about my experience at Wine 30, that I felt inclined and honestly obligated to take ten minutes out of my workday to do just that!
Dear Michele,
Thank you for booking your recent reservation through OpenTable.
We would appreciate your feedback about your experience at Wine 30 on 7/29/2013. Please take a moment to fill out our Dining Feedback Form:
http://www.opentable.com/feedback/xxxxxxxx
Thank you, and we look forward to seeing you again at OpenTable.com.
Bon appétit!
I not only felt that I wanted to share my experience with others, I felt I needed to!
I wanted others to have that very same experience …
So what’s the big takeaway here? What can you (and I) learn from an experience such as this?
Well if you haven’t caught up on the many hints I’ve dropped thus far, it’s simply this: aim to create an experience for your customers and clients!
You shift how someone feels emotionally due to your product or service and you not only create a memorable experience for that person but you create the true power behind creating an exceptional service or product …
… and that is, people will go out of their way to talk about you. You will literally create evangelists and talking human billboards of people excited to share their experience with your product or service.
So ask yourself – “What experience do I want to create for my customers and clients … And what can I do to go above-and-beyond the call of duty for them to have that experience?”
Have you had such an experience? Share below!